Wednesday, April 15, 2009

No mood to write but have new discoveries

I have a temporary writers mood block... so I started replying to emails and clicked on one of the curious gmail tag ads. It was called 'basic chocolate cake' www.101cookbook.com.

In 30 minutes time I had a mini adventure and discovered how to make a chocolate cake without sugar and white flour, who is Ginny Evans, a personal chef who specialises in food for special needs diets and a blog called Chocolate & Zucchini (two of my favourite foods).

It's amazing what you will find on the internet these days just by clicking from one blog to another website to another blog. I discovered a network of female chefs who have made it big and know how to promote themselves - they write cook books, they give private cooking classes and they know how to express themselves everyday to create a fan following.

Interesting concepts, great marketing. Things I now have time to explore and ponder.

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